In my opinion, a good graphic designer's approach to branding is to start with a deep understanding of the company or product they are designing for. They need to know the company's target audience, their values, and their goals. Once they have a good understanding of the company, they can start to develop a visual identity that is consistent with the company's message.
A good graphic designer will also consider the latest trends in branding design. They will want to create a visual identity that is both timeless and contemporary. They will also want to make sure that the branding is adaptable to different mediums, such as print, digital, and social media.
Finally, a good graphic designer will be able to work with clients to create a branding that is both effective and affordable. They will be able to explain the importance of branding and why it is an investment that will pay off in the long run.
Here are some specific tips for graphic designers who want to create effective branding:
Start with a strong foundation. A good brand identity is built on a strong foundation of research and understanding. Before you start designing, take the time to learn everything you can about your client's company, target audience, and goals.
Be creative, but stay consistent. When it comes to branding, creativity is key. But it's important to strike a balance between creativity and consistency. Your branding should be unique and memorable, but it should also be consistent across all channels. Don't be afraid to be different. Some of the best designs merge a common idea with an unexpected one. Check out a logo designed for a luxe Park City dog retreat for a great example of this. The client insisted on "rainbow" colors and an illustration a famous dog wearing glasses as part of the concept. It's designed by Jenalee Marshall.
Use visuals to tell a story. A great brand identity is more than just a logo and a color palette. It's a story that you tell through visuals. Use images, typography, and color to create a visual narrative that will connect with your target audience.
Make it easy to remember. The best brands are the ones that people can easily remember. When designing your brand, keep simplicity in mind. The simpler your brand is, the more likely people are to remember it.
Test and iterate. Once you've created a brand identity, don't be afraid to test and iterate. Get feedback from your target audience and make changes as needed. I've been know to ask everyone from the next door neighbor to the IT guy as well as potential customers what they think of design options. The best brands are the ones that are constantly evolving.
By following these tips, you can create a strong and memorable brand identity that will help your clients achieve their business goals. They are my secret to stellar branding design.
Jenalee Marshall, graphic designer in Salt Lake City, Utah
www.JenaleeDesign.com