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When is it time to rebrand my company?

Jenalee Marshall, graphic designer in Salt Lake City Utah.

There are many reasons why a company might rebrand, but some of the most common include:

  • To reposition the company in the market. This could mean changing the company's target audience, its product or service offerings, or its overall positioning. For example, if a company is trying to move into a new market, it might rebrand to reflect its new focus.

  • To broaden the company's appeal. If a company wants to attract a wider range of customers, it might rebrand to make its brand more inclusive or accessible. For example, a company that traditionally catered to a male audience might rebrand to appeal to women as well.

  • To expand into a new market with new price points. If a company is looking to expand into a new market, it might rebrand to reflect its new geographic focus. For example, a company that is expanding into Europe might rebrand to include more European elements and luxury in its branding.

  • To change the company's image. If a company has a negative image, it might rebrand to improve its reputation. If your current logo, looks dated or sloppy, this is the main reason companies will ask me to rebrand. Some call it a refresh.

  • To reflect the company's evolution. As a company grows and changes, its brand might need to evolve as well. For example, a company that started out as a small startup might rebrand to reflect its new size and scale.

Ultimately, the decision of when to rebrand is a strategic one that should be made based on the specific needs of the company. However, if you're considering rebranding, it's important to do your research and make sure that it's the right decision for your business. Here are some additional things to consider when deciding whether or not to rebrand:

  • The time commitment required. Rebranding can take a significant amount of time, so it's important to make sure that you have the resources and bandwidth to dedicate to the process. Visit my FAQ section to learn about general timeframes for logo design (branding).

  • The potential impact on your brand awareness. Rebranding can be risky, as it can potentially damage your brand awareness if it's not done well. It's important to carefully consider the potential impact on your existing customers and partners before making a decision.

If you've decided that rebranding is the right decision for your business, there are a few steps you can take to ensure a successful rebrand:

  1. Do your research. Before you start rebranding, it's important to do your research and understand the reasons why you're rebranding, your target audience, and your competition. I make sure to take that into account when designing your new logo.

  2. Create a clear brand identity. Once you understand your goals, I will create a clear brand identity that reflects your company's values, mission, and vision.

  3. Rollout your rebrand carefully. Once you have a new brand identity, it's important to rollout your rebrand carefully and consistently across all of your marketing materials and channels. We will systematically introduce, then replace your logos.

To learn more about me visit my About page.

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