5 Reasons Graphic Designers Are Vital in an Era of AI

jenaleemarshall
Jan 8
3 min read

Jenalee Marshall of Jenalee Design, owner in Salt Lake City, Utah offering hourly, transparent. design.

The rise of artificial intelligence has sparked conversations across nearly every industry, and graphic design is no exception. With AI tools now capable of generating images and suggesting layouts, some might wonder if the role of the human graphic designer is becoming obsolete. The answer, however, is that human designers are more essential than ever. For business owners in Salt Lake City, Utah, Jenalee Marshall of Jenalee Design exemplifies why a professional, human touch is irreplaceable.

Jenalee Marshall offers a unique, "Hourly. Transparent. Design." approach, bringing over 20 years of experience to every project. Whether it’s identity branding, packaging, or architectural graphics, her work demonstrates that while AI is a tool, a designer is a strategist.

Here are 5 concepts that demonstrate why hiring a professional like Jenalee Marshall is a vital investment for your business:

1. The Power of Human Connection and Empathy

AI can process data, but it cannot genuinely understand the subtle emotional impact of a design on a human audience. Jenalee Marshall focuses on a collaborative design process, ensuring she connects with her clients to craft visuals that resonate. Her "charismatic personality" and "outstanding communication" allow her to act as a partner who truly listens to your vision. This human-to-human connection ensures your brand feels authentic—something an algorithm simply cannot replicate.

2. Strategic Thinking and Brand Storytelling

A designer doesn't just "make things look good"; they are strategic thinkers. With a background that includes a degree in Graphic Design and a minor in Advertising, Jenalee Marshall understands the psychology behind a brand. She doesn't just generate a logo; she helps with naming your company and creating a cohesive story across print, digital, and "human-scale" experiences like retail spaces. Her 20+ years of experience allow her to create a visual strategy that aligns with long-term business goals.

3. Creativity Beyond Algorithms

AI is limited by its training data, often leading to visual homogenization. In contrast, Jenalee Marshall brings a diverse skill set that spans across unique disciplines, including architectural and interior remodeling graphics. By breaking free from conventional patterns, she injects unique artistic flair into everything from packaging to billboards. Her ability to solve "visual problems in life-size formats" provides a level of creativity that goes far beyond what a prompt-based tool can offer.

4. Adaptability and Problem-Solving in Real-Time

Business environments are dynamic. Jenalee’s transparent, hourly model allows for real-time adaptability. She works in phases, providing proofs that show how her mind works so clients can merge concepts and make choices about style as the project evolves. This iterative process allows her to pivot quickly and solve complex problems—like adjusting a floor plan or a social media ad—with an intuition that AI lacks.

5. Guardians of Brand Consistency and Quality Control

Maintaining a consistent brand identity is paramount in a crowded market. Jenalee Marshall acts as the guardian of your brand's standards, ensuring that your identity remains unified across diverse platforms—from your website and social media ads to your physical signage and packaging. Her high-quality standards and professional quality control ensure your business presents a polished, trustworthy image to the public, providing an excellent ROI that an automated tool cannot guarantee.

About Jenalee Marshall Based in Salt Lake City, Utah, Jenalee Marshall provides professional graphic design services with a commitment to transparency. She uses AI with basic tasks that help her be more effience, but doesn't use AI as a crutch to think for herself or for her clients. Her diverse skills include: