Color. The rock-star of design elements.
Color is everyone's favorite part of design. Why? Because it breathes life into a project.
Color theory is the study of how colors interact with each other and how they affect the human eye. It is a complex and nuanced subject, but there are some basic principles that can be applied to design. And I use these principles in all of my graphic design work.
One of the most important things to remember about color theory is that colors have different psychological effects. Some colors, such as red, are associated with excitement and energy, while others, such as blue, are associated with calmness and relaxation. When choosing colors for your design, it is important to consider the mood you want to create and the message you want to convey.
Another important principle of color theory is that colors can be used to create different visual effects. For example, light colors can make a space appear larger, while dark colors can make a space appear smaller. Colors can also be used to create contrast, which can help to draw attention to certain elements of your design.
When using color theory in design, it is important to experiment and find combinations that work well together. There are no hard and fast rules, so the best way to see if color combos work for your design project is for me to try different ones and see what you like. I usually wait until the end of designing to add color. It saves time and money to get the initial design finished before color is added.
Here are some considerations for color theory in design:
I choose colors that are appropriate for your target audience. As a designer, I consider the age, gender, and interests of your target audience when choosing colors. For example, if we are designing a website for children, we might want to use bright and cheerful colors. If we are designing a website for a financial services company, you might want to use more muted colors. Unless....you want to stand out from the competition; then unexpected color is your ally.
I use color to create a mood or atmosphere. The colors I choose can have a big impact on the overall mood or atmosphere of your design. For example, if you want to create a sense of excitement, I might use bright and bold colors. If you want to create a sense of calmness, I might use muted and pastel colors.
I use color to create contrast. Contrast can help to draw attention to certain elements of your design. For example, I might use a bright color to highlight a call to action button.
I use color to create balance. Balance is important in any design. It takes years of experience to , and color can be used to create a sense of balance. For example, you might use complementary colors to create a sense of harmony.
I use color to create emphasis. Emphasis is important in any design, and color can be used to create a sense of emphasis. For example, I might use a bright color to highlight the most important information on your page.
By utilizing these tips, I use color theory to create effective and visually appealing designs. Some examples of bold and subtle use of color are found in my portfolio here at www.JenaleeDesign.com.
Jenalee Marshall, graphic designer