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Design Concepts and How They are Utilized in Graphic Design

Jenalee Marshall, graphic designer in Salt Lake City, Utah


As a design (art) major, I had to take intro to Art. What is fascinating is that design is ART. Yes, it's applied art. And I use principles of design to solve visual problems in everyday life.


Design concepts are the fundamental ideas that guide the creation of a design. They are used to help designers make decisions about the elements of a design, such as the layout, color scheme, and typography.

There are many different design concepts, but some of the most common and scholasticallyt taught include:

  • Balance: Balance refers to the way that elements in a design are arranged in relation to each other. A design is considered to be balanced when the elements are evenly distributed and there is no one element that dominates the composition.

  • Emphasis: Emphasis refers to the way that a designer draws attention to a particular element in a design. This can be done through the use of color, size, or contrast.

  • Hierarchy: Hierarchy refers to the way that elements in a design are ranked in terms of importance. The most important elements are typically given the most visual weight, while the least important elements are given the least visual weight.

  • Repetition: Repetition refers to the use of repeated elements in a design. This can be used to create a sense of rhythm or pattern.

  • Variety: Variety refers to the use of different elements in a design. This can be used to create interest and prevent a design from becoming boring.

  • Unity: Unity refers to the way that all of the elements in a design work together to create a cohesive whole. A design is considered to be unified when all of the elements are visually related and there is no sense of conflict.

These are just a few of the many design concepts that are used in graphic design. By understanding these concepts, designers can create more effective and engaging designs.

Here are some examples of how design concepts are used in graphic design:

  • A logo design might use the concept of balance to create a symmetrical design that is visually appealing.

  • A website design might use the concept of emphasis to draw attention to the most important information on the page, such as the call to action button.

  • A brochure design might use the concept of hierarchy to organize the information in a way that is easy for the reader to follow.

  • A poster design might use the concept of repetition to create a sense of rhythm and movement.

  • A packaging design might use the concept of variety to create a design that is visually interesting and appealing.

  • A product design might use the concept of unity to create a design that is visually cohesive and easy to use.

Design concepts are essential tools that I use on every project. They allow me to create more effective and engaging designs that communicate intended messages to their target audience.


I cannot wait to use my knowledge and 20+ years experience for you. Contact me today to get started and get excited about graphic design. (801) 232-6877.


www.JenaleeDesign.com

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