Written and illustrated by Jenalee Marshall, graphic designer, www.JenaleeDesign.com, Salt Lake City
Imagine someone who turns ideas into eye candy. That's a graphic designer! They're the rockstars behind the scenes, drumming up everything from flashy logos to sleek websites. Think of them as the visual architects, rebels and artists of our digital world.
So, what do they actually do?
Legit Logos: They create those catchy symbols that make brands instantly recognizable.
Website Wonders: They design the layouts and graphics that make websites look awesome (or at least not terrible).
Perfect Prints: They whip up everything from business cards to billboards.
App Aesthetics: They give apps a personality and make them user-friendly.
Packaging Prowess: They make you want to buy products you don't always need.
Basically, they make things look cool and help businesses make more $$$.
What does it take to be a graphic designer?
Besides a knack for making things look good, you'll need:
Creativity: The ability to think outside the box (or, more accurately, inside the computer screen).
Tech skills: Knowing your way around design software like Photoshop and Illustrator.
Communication: Being able to explain your ideas to clients without sounding like a robot.
Patience: Dealing with clients who think their ideas are way better than yours (they're probably not).
Adaptability: The market is constantly changes as well as trends, client's minds, and workflow. Think feast or famine!
Is it worth it?
If you love turning ideas into visuals and don't mind the occasional late-night crunch, then becoming a graphic designer might be your calling. Just remember, it's not all rainbows and unicorns. There's also the occasional client who wants a logo that looks like a pizza with a face. But hey, that's just part of the adventure!
Jenalee Marshall is the owner and art director of www.JenaleeDesign.com, a design studio in Salt Lake City, Utah. She specializes in branding, website design, packaging, social media campaigns, interior + residential architectural design, saving the world through stunning graphic design and more.
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